Questions
Frequently asked questions.
Everything about tickets, sponsorship, exhibiting, the venue and the room block, answered straight, with no clicking out to find it.
How do I get tickets to Power Up 2026?
Tickets are sold through Take The Lead's registration partner, Classy. Prices start at $250 for the Student Conference Pass (conference only, Aug 26), the general conference ticket is $497 for the Power Up Pass (conference only, Aug 26), and the top tier is $875 for the Full Experience (both days, Aug 25 + 26). Valid student ID required at check-in. Same access as the Power Up Pass, at the student rate.
Get ticketsCan I transfer my ticket or send someone in my place?
Yes — send us the name and we will move the registration across. For any change to a registration, a transfer, or a question about a payment, email takethelead@taketheleadwomen.com with your order number and the team will sort it out. Tables of ten do not need every attendee named when you book: we hold the table and collect the names closer to the date.
Email takethelead@taketheleadwomen.comHow do I sponsor Power Up 2026?
Sponsorship tiers run from Bronze at $5,000 to Unicorn at $250,000, each with tickets, exhibit space and a sponsored table. Gold and above ($25,000+) add an exclusive small-group meeting with Margaret Atwood. Email sponsorships@taketheleadwomen.com to discuss a tier.
Email sponsorships@taketheleadwomen.comHow do I exhibit at SHEposium?
A SHEposium tabletop is $2,000 and includes a 6' exhibit space with two chairs, two Aug 26 conference tickets, and nine hours of floor time in front of 700+ leaders. There are only 30 tabletop spaces on the floor. Reserve your tabletop directly, then email sponsorships@taketheleadwomen.com with any questions.
SHEposium exhibitor detailsWhat's the difference between the four tickets?
Power Up Pass ($497) covers the Women's Equality Day conference only, on Aug 26. Student Conference Pass ($250) is that same Aug 26 day. Valid student ID required at check-in. Same access as the Power Up Pass, at the student rate. Dinner Experience ($500) covers opening night only: Aug 25's Femme Art Fair, cocktail reception, dinner and a live BETTY set. Full Experience ($875) covers both days. Aug 25 + Aug 26 bought separately is $997. The Full Experience is $875.
Compare ticketsIs there a student rate?
Yes. The Student Conference Pass is $250 for the whole Aug 26 conference day: the Margaret Atwood fireside chat, every Leadership in Action panel, SHEposium, and breakfast, lunch and snacks. Valid student ID required at check-in. Same access as the Power Up Pass, at the student rate. The general rate for that same day is $497, and there are 300 student passes on sale. A two-day student rate is not on sale online yet — email takethelead@taketheleadwomen.com to ask about reserving one.
See the student rateIs the Femme Art Fair included with my ticket?
The Femme Art Fair opens to the public August 27–30, 2026 at The Square DC, 1850 K St NW, Washington, DC. Exclusive pre-opening look at the Femme Art Fair, with select art pieces benefitting Take The Lead available for purchase. It is a preview available to Dinner Experience, Full Experience and Signature Experience Table ticket holders.
Visit femmeartfair.comWhere is Power Up 2026 held?
Two different buildings. Opening Night on Aug 25 — the Femme Art Fair, the cocktail reception and dinner — is at The Square, 1850 K St NW, Washington, DC 20005. The conference day on Aug 26 is at The Ritz-Carlton, Washington, D.C., 1150 22nd Street NW, Washington, DC 20037, which is also the room-block hotel.
Venue & travelIs there a hotel room block?
Yes. Take The Lead has a group rate at The Ritz-Carlton, Washington, D.C., the Aug 26 conference hotel. Opening Night on Aug 25 is at a different address — The Square, 1850 K St NW — so plan the trip in, not just the room. Book the room block early. The group rate has limited availability, and D.C. in August books fast.
Book the group rateWhat is SHEposium?
SHEposium is Power Up's marketplace: the women's health, wellness and lifestyle expo, open Aug 26, 8:00 AM–5:00 PM. So far 11 brands are confirmed on the roster, on a floor of 30 tabletop spaces. It's included with every Aug 26 ticket, no separate registration required.
About SHEposiumWhat is Women's Equality Day?
Wednesday, August 26, 2026 is Women's Equality Day, the day Power Up's full conference program runs. Kelsey Nicole Nelson and Dr. Lily McNair open the morning, Gloria Feldt hosts a fireside chat with Margaret Atwood, and the day closes with the BETTY dance party.
Who is speaking at Power Up 2026?
Take The Lead co-founder Gloria Feldt, Board Chair Dr. Lily McNair, host Kelsey Nicole Nelson and 42 other speakers take the stage across panels on caregiving, money, midlife health, AI and the workplace. Gloria Feldt also hosts a fireside chat with Margaret Atwood on Women's Equality Day.
See all 45 speakersHow do I bring my team or buy a table?
Tables seat 10 with preferred seating, from $5,000, in a room where 1 in 3 attendees is C-suite. Nobody expenses a purchase that size off a checkout form, so tables are arranged directly. Email sponsorships@taketheleadwomen.com and we'll reserve your table and handle the paperwork.
See table pricingCan we pay by invoice, purchase order or W-9?
Yes. Tables and sponsorships can be paid by invoice, purchase order or check rather than a card. Email sponsorships@taketheleadwomen.com and we'll send an invoice and a W-9. Take The Lead is a 501(c)(3) nonprofit (Federal Tax ID 46-1478839).
Email sponsorships@taketheleadwomen.comIs a table or sponsorship tax-deductible?
Take The Lead is a 501(c)(3) nonprofit (Federal Tax ID 46-1478839), so a table or sponsorship may be tax-deductible less the fair-market value of any goods and services received. Confirm the treatment with your own tax advisor.
Sponsorship optionsDoes Power Up qualify for SHRM recertification credit?
Take The Lead is a SHRM Recertification Provider (SHRM-CP · SHRM-SCP). Email sponsorships@taketheleadwomen.com to confirm recertification credit for your team. For many organizations that's what lets attendance come out of the L&D budget rather than discretionary spend.
Email sponsorships@taketheleadwomen.com