Éva Goicochea is a former healthcare legislative aide turned consumer goods disruptor, with over 20 years working with some of the world's best brands. As a Latina from New Mexico, a state historically underserved in health education, she founded maude in 2018, an inclusive modern sexual wellness company. She is one of only 10 Latinas to have raised over $10 million, having secured $13 million to date. Her work has been recognized by Vogue Business, Forbes, Inc., WWD, CEW, and BeautyMatter, where she was named Changemaker of the Year in 2025.
Four versions of Eva Goicochea’s card, each 1200×630 with her own portrait — pick the one that matches what you’re saying, download it, and attach it to your post. Tag Take The Lead with #PowerUp2026.
